(949) 498-7085 pmw@pmwassociates.com

Media Relations


This issues-driven three-day seminar is intended for all sworn and civilian police employees who are, or could become, accountable for interacting with the media. The instructor, a recognized expert in his field, has a proven track record of successful media relations within a high-pro file police department. Use of video technology for Individual media presentations including group feedback are an integral part of the workshop.


The three days are comprised of an entertaining and enlightening mixture of lectures and actual camera/interview skill development scenarios.  The eight-hour modules include the following:

  • Police-Press Relations   This session reviews the role of the line supervisor/manager and the public information officer (PIO); the media’s role in a democracy; policies and laws related to police/press relations; and media access to information.
  • Police/Press Strategies   This day consists of writing news releases; promoting the successes of your agency; managing breaking news; and conducting news conferences.  Every participant experiences a hands-on case scenario along with feedback that continues into the next day.
  • Scenarios and Feedback   The final day describes proven tactics for maintaining leadership in a news situation; positive and harmful interfaces; and how to make the press a supporter vs. an adversary.

Instructor: Paul Vernon

Location: Volare Hotel
111 S. Avenida de la Estrella
San Clemente, CA 92672

Course Price: $525


October 1-3, 2024
January 21-23, 2025
March 18-20, 2025